Spotlight Sports Group unveils Euro 2020 betting content

Spotlight Sports Group has launched a Euro 2020 content package, which will be a betting aid for football fans gambling on this summer’s Euros.

With the Euros being a continental event, the content will be available in 70 languages and in multiple territories.

The new package focuses on short-form pre-match tipping to create a unique betting experience that has been designed with the Euros in mind.

It will also include an interactive tournament guide that has an integrated odds feed. This will detail the tournament and react to results, giving customers up to date betting information.

The guide, known as the wall chart, will include all data imaginable on a pre-tournament preview, with tipping from a range of Spotlight experts such as head of sports content, Mark Langdon.

To complement the package, Spotlight is also launching data-led social media content, which will display tournament statistics and statistical betting projections to users online.

Spotlight Sports Group head of digital, Will Fyler, said: “It’s a huge summer of sport and we’re delighted to bring our content to all customers for Euro 2020.

“We’ve spoken to our partners and done some user testing on what tournament content should look and feel like, and we’ve created bespoke packages suited to bookmakers needs.

“The social and editorial content including our interactive wall chart is industry-leading and designed specifically to give bettors that key information to take them beyond the odds.”


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