By Owain Flanders
Spotlight Sports Group, the recent rebrand of Racing Post Group, has formed a new partnership with Betfair Exchange.
Through the deal, the two companies will launch ‘Racing Post Live’ – a new show covering horseracing festivals throughout the year.
Covering more than 42 live racing events, the show will feature racing experts from Spotlight Sports Group and Betfair Exchange, offering tips, insight and reaction to horseracing.
Gethin Evans, Spotlight Sports Group Digital Marketing Director, said: “We are very excited to work on this innovative video proposition in partnership with the marketing at Betfair.
“It’s a fantastic opportunity for us as digital publishers, for Betfair as a real-time exchange education platform and for the sport of horseracing to get a true digital share of voice across our group, including the Racing Post and MyRacing channels.
“We have a great mix of in-house talent and external guests to provide live insight at major racedays and have some fun at the same time.”
In January, the Racing Post Group announced it was rebranding as Spotlight Sports Group in a bid to encapsulate the diversity of brands under the Racing Post Group umbrella.
Gambling Insider spoke with Spotlight Sports Group at the time to get its insight into the decision.