Sportradar has been announced as the official worldwide data and associated media rights partner of the Asian Football Confederation (AFC) until 2028.
The partnership with the governing body of football in Asia, will see Sportradar become the official video and data distribution partner for major AFC national and club competitions, for the cycles between 2021-2024 and 2025-2028.
The contract, which allows the sports integrity and sports betting data supplier to use and distribute audio-visual content and AFC match-related data, will cover the AFC Asian Cup to be held in China in 2023, as well as the AFC Champions League, among other competitions.
Sportradar CEO Carsten Koerl said: “We are proud to partner with the AFC in this watershed moment for Asian football.
"With the importance of Asia, we believe that this agreement is a strategic opportunity that will provide Sportradar further leverage in the region with a sport that is growing exponentially in terms of participation and viewership.”
AFC general secretary Dato’ Windsor John added: “We welcome Sportradar as our official video and data distribution partner. The agreement will bring AFC football closer to an ever-growing international fanbase and consumers.”
Last month, Sportradar announced a new partnership with Australia’s Hungry Jack’s National Basketball League (NBL) for global broadcast rights and media services, while it signed an agreement in September to monitor the integrity of all matches of the 2020 Indian Premier League (IPL) cricket season.