Scientific Games acquires SportCast to enhance sports betting offering

Scientific Games has announced the acquisition of sports betting company SportCast.

SportCast offers pre-match and in-play betting, and the deal will allow Scientific Games to improve its global suite of sports technology and services.

It will also allow Scientific Games to gain SportCast’s original BetBuilder product, a feature that gives players the chance to build wagers across multiple markets on a single game.

SportCast currently rolls out its technology to over 50 brands in the industry, including BetMGM, Sky Bet, Tabcorp, Entain and 888 Holdings.

Its technology is able to process over 12,000 bets per second across major global sports such as American and European football, Baseball, Ice Hockey and Tennis.

Jordan Levin, Group CEO, Digital for Scientific Games, said: “We’re excited to welcome Ryan Coombs and his incredible team of product experts, data scientists, statisticians and developers to the home of global sports technology.

“The team at SportCast shares our focus on performance-at-scale and fan engagement, and the integration of their impressive platform and innovative approach will set Scientific Games apart as we build on our market leadership.”

Keith O’Loughlin, EVP Sports for Scientific Games, added: “For sports fans, the ability to define the story of the game, bet on it and watch it live has become a thrilling way to engage in the action.

“SportCast’s technology and platforms will help us fuel the next wave of our data-driven, global sports expansion. The award-winning BetBuilder product is just the first of many innovative products that can be powered by the underlying platform for the benefit of our customers and we’re thrilled to be able to roll these out.”

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