Racing Post Group to rebrand as Spotlight Sports Group

By Owain Flanders

Racing Post Group has announced it is rebranding as Spotlight Sports Group.

There are currently four businesses owned by the company, including Racing Post, Apsley, Independent Content Services and ANZ Bloodstock.

Last year, in partnership with Banach Technologies and TXOdds, the group launched Allsported - a horseracing trading solution.

Racing Post also expanded its international horseracing offering to cover 15 new territories and launched its Intellr in-play football content product.

The group will use ICE 2020 to launch the new rebrand.

Alan Byrne, CEO and Editor-in-Chief of Racing Post, said: “This marks a significant moment in the history of Racing Post. We are no longer solely a print and racing business, though the Racing Post will always be our flagship brand.

“We have a number of brands and services. But what unites them is a commitment to quality and to offering compelling content across a wide variety of sports.”

Louise Agran, CMO of Racing Post, said: “Spotlight is associated with shedding light and intense scrutiny which reflects how we help our customers across the group.

“The Spotlight Sports Group brand identity also benefits from being easily understood, visually strong and works in an international context which is important for our expansion plans.”

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