PointsBet Holdings Limited has announced a multi-year strategic partnership with the National Hockey League (NHL), which sees the Australian operator become an official sports betting partner of the competition.
The agreement spans across the United States and Australia, and provides PointsBet with the rights to use NHL marks and logos, as well as the ability to integrate content into live NHL game broadcasts across its media partners, such as NBC Sports and Altitude TV.
“As the sports betting landscape evolves at a rapid pace, we continue to develop unique, strategic alliances within the sports gaming industry,” said NHL chief business officer and senior executive vice president Keith Wachtel.
“Our partnership with PointsBet brings to life our collaboration with our valued media partners and we look forward to enhancing our fan engagement opportunities in concert with both PointsBet and NBC.”
The operator also receives the right to use various NHL sponsorship and promotional opportunities for its brand. NBC Sports and the NHL have already installed PointsBet odds, data and insight for the current 2020/21 season.
Johnny Aitken, CEO of PointsBet USA, added: “The NHL’s on-ice product provides fans with captivating, nonstop action – it is a privilege to join forces with the NHL and its forward-thinking team, complementing that action with PointsBet’s sports betting product.
“We are excited to further elevate fan engagement via offering the most markets in the world for each NHL game, including our exclusive PointsBetting product, and enhance TV and digital integrations with mutual partners like NBC Sports.”