By Owain Flanders
Marathonbet has secured a new partnership with Spanish football club Real Madrid.
The agreement will make Marathonbet the first official Russian partner of the La Liga team.
The operator will receive exposure on virtual LED boards in Russian broadcasts of Real Madrid games, utilising digital overlay technology.
Meanwhile, its customers will receive exclusive offers relating to Real Madrid, including special events during the 2019/20 season, such as matchday VIP experiences and meet and greets with the team’s players and legends.
Real Madrid is currently second in the La Liga standings for the 2019/20 season, after finishing the previous season in third place.
Marathonbet also has a number of sponsorship deals and partnerships with other football clubs.
In June this year, the operator announced a two-year shirt sponsorship deal with Spanish football club Sevilla FC.
Through the agreement, Marathonbet became the principal partner and front-of-shirt sponsor of the La Liga team from the start of the 2019/20 season, with the operator’s logo appearing across the Ramón Sánchez Pizjuán Stadium and on match-day interview backdrops.
The operator also sponsors Russian Premier League team Dynamo Moscow, after signing a three-year agreement in 2017.