MansionBet has announced the extension of its partnership with EFL Championship club Millwall.
The Gibraltar sportsbook will continue being the club’s official betting partner and will see its name featured on the back of Millwall FC shirts for the upcoming 21/22 season.
MansionBet first partnered with the club in January 2020, and since then the two have collaborated on a variety of exciting content pieces and activations to keep fans engaged during lockdown.
The new Championship season will kick off on 7 August, and fans will finally be allowed back into stadiums. MansionBet plans to get fans involved through in-stadium activations, ticket giveaways, exclusive social media competitions and boosted odds.
Dana Bocker, Head of Integrated Marketing at MansionBet, said: “Since forming our partnership with Millwall we’ve been able to engage with their fans through social.
“With restrictions lifting, we’re excited to finally be able to connect with them in the stadium through activations and our own in-stadium reps. We’re proud to support the English Championship and increase our brand presence throughout a truly passionate home-grown club.”
Stuart Lock, Commercial Director at Millwall FC, added: “We are delighted to confirm MansionBet as back-of-shirt sponsor ahead of the 2021/22 season.
“The club has already enjoyed a fruitful relationship with MansionBet since coming on board and we look forward to working closely with them as supporters return to stadiums after 18 months of restrictions. With benefits in and out of The Den, Lions fans will be able to benefit from the partnership and win some exclusive prizes.”