LV Bet has appointed former Liverpool and Republic of Ireland footballer Jason McAteer as its brand ambassador for UK and Ireland.
In the role, McAteer will join LV Bet’s channels during this year’s Euros and next year’s regular football season, providing insight and exclusive match previews.
He will also share experiences from his career through a series of interviews which will be available on the operator's blog and on social media.
McAteer’s involvement will focus primarily on the brand's social media channels and in association with sponsorships; the company will use the partnership as part of its strategy to grow in the UK and Ireland.
McAteer said: “This promises to be a thrilling summer of football, and I’m very much looking forward to linking up with LV BET during the Euros, and giving my views on the great players on show and the fabulous matches we are anticipating.
“It’s an exciting time, with fans returning to stadiums, so I am thrilled to be sharing my thoughts on the game we all love ahead of the Euros and into the 2021-22 season.”
LV Bet CCO, Marcin Jablonski, added: “Jason is a valuable addition to the LV BET team as a brand ambassador, bringing a wealth of expertise from a playing career that lasted more than 15 years.
“Having played at two World Cups and spent almost a decade in the Premier League, our followers can look forward to hearing his views on the Euros and throughout next season’s football, both domestic and international.”