By Tim Poole
LeTou CEO Paul Fox believes betting revenue in Asia could be "on a par with the Fifa Football World Cup final" if the Chinese men's basketball team plays the USA at the Tokyo Olympics this summer.
Two main factors affect Olympics betting in Asia , as Fox explains. The first is the event being held on the continent and during an Asian time zone; the second is the fact it contains two of the most popular sports for Asian bettors: football and basketball.
Of the two, Fox says basketball could be the biggest draw – especially if the Chinese national men’s team faces the US.
The LeTou CEO tells Gambling Insider: "With the upcoming Olympic Games taking place in an Asian time zone, we will expect monstrous traffic during the basketball competition in particular.
"If the Chinese national team played the star-studded USA team then we could see revenue on a par with the Fifa Football World Cup final.
"Time zones are always critical whatever the sporting event, as live betting makes up a huge number of the bets we receive. We expect to receive a much higher volume of bets at Tokyo 2020 than we did at the 2016 Olympic Games in Rio."
Gambling Insider's full Olympics B2B betting preview will be published in our upcoming Sports Betting Focus. Read the magazine here when available.