By Owain Flanders

Kindred Group has launched its Kambi-powered Unibet sportsbook in New Jersey.

The offering will be Kindred’s first online sportsbook in the US and will be run through Hard Rock Hotel & Casino Atlantic City.

Kindred says an increase in marketing will be triggered by the sportsbook launch, focusing on the beginning of the major US sport season.

The operator extended its deal with Kambi last year, allowing Kindred to use the supplier’s sports betting platform in New Jersey under the Unibet brand.

The operator also has a partnership with SG Digital to use its Open Platform System and Open Gaming System in the state.

Manuel Stan, SVP of Kindred US, said: "We are very excited to launch our first sportsbook in the US.

"We have been preparing very thoroughly for this moment for a long time and are ready and excited to become a part of what most likely will become the largest betting market in the world."

Kindred confirmed its next step will be to launch in Pennsylvania through its partnership with Mohegan Sun Pocono.


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