Juventus announce new 10-year sponsorship agreement worth £85m with insurance giant Allianz
Juventus extended their sponsorship agreement with Allianz on Wednesday in a deal worth €103.1million (£85m).
The deal means the Allianz logo will feature on the team’s training and warm-up shirts for the next 10 years, starting with the Italian Cup semi-final against AC Milan on Thursday.
The agreement also includes the extension of the Allianz Stadium’s naming rights for seven seasons – from July 1, 2023 until June 30, 2030 – as well as sponsorship rights related to the women’s team.
Juventus extended their sponsorship agreement with insurance giant Allianz
‘The total agreement consideration is €103.1m (£85m) to be added on top of the existing agreements,’ the club said in a statement.
Juventus signed a six-year agreement with the insurance giant in 2017 for the stadium naming rights.
The Turin giants is bidding for a record-extending ninth successive Serie A title and is currently top of the table with Inter Milan.