By Matthew Enderby
In the first deal of its kind between an operator and NBA franchise, Fox Bet has signed a partnership with the Philadelphia 76ers.
The agreement will allow Fox Bet to build its brand through the 76ers' traditional, digital and social media assets and custom home game promotions. Fox Bet branding will also appear on courtside and LED signs.
Fox Bet will present game replays on the 76ers’ Twitter account and become the Presenting Partner of the 76ers’ radio game broadcast.
The Stars Group-owned operator is already an authorised gaming partner of the NBA.
Robin Chhabra, CEO of Fox Bet, said: "This agreement connects us with an extremely passionate local fan base in a unique way. We are proud to be associated with the 76ers franchise as they kick off what I’m sure will be a successful 2019-20 season."
Adam Davis, Harris Blitzer Sports & Entertainment CEO, said: "Recognising the passionate 76ers fan base, Fox Bet and our team look forward to amplifying a multi-tiered activation approach by creating dynamic, digital content and continuing to drive engagement with our brand, team and league."