By Iqbal Johal
Virtual sports is the best vertical to replace sports betting and will be important for operators to overcome the current coronavirus pandemic, according to ExeFeed's Marco Josipovic.
Sports betting solutions provider ExeFeed announced the launch of its virtual product Simulated Reality Football, to replace the void of live sports, with all major events postponed during the coronavirus outbreak.
The virtual football product will reflect team form and normal match play, with all remaining fixtures scheduled to be played as per their original date and kick-off time. ExeFeed will offer pre-match odds, live BetBuilder and cashout features to complement the virtual football offering.
Speaking exclusively to Gambling Insider, ExeFeed Senior Partner and Product Manager Josipovic believes virtual football will offer what other gaming verticals can’t with the absence of live sport, and expects high demand for what the provider is calling the first product of its kind.
He said: “It is impossible for virtual to replace real matches, but we think this kind of real match simulation can create the content that is between sports betting and virtual sports to create a new sports betting space.
“For operators, content is now most important and this will certainly help to overcome this crisis.
“We quickly realised the entire industry will be in crisis and that online casinos, poker, etc, were not enough for operators who have sport betting at the core of their business.
“It is certain virtual sports will be popular right now, and this opens the door to our company. We received positive feedback from clients we work with and everyone was eagerly anticipating live virtual events, we expect to attract a lot of new clients.”