Supplier EveryMatrix has announced its acceptance into the World Lottery Association (WLA) as an associate member.
The WLA is an international organisation of lotteries, sports betting operators and suppliers of the global lottery industry.
It acts as an open forum for members and promotes their collective interests.
EveryMatrix will join the WLA with immediate effect; the supplier is already in partnerships with others associated with the WLA, such as the Norwegian State Lottery, Norsk Tipping and Greek lottery operator OPAP.
In a statement, EveryMatrix said joining the WLA is “strategically important to its continued growth with shared values on responsible gaming, ethical business practices and supporting good causes.”
Ebbe Groes, EveryMatrix CEO, added: "We are looking forward to being an active and contributing member of WLA.
“EveryMatrix is committed to further developing its existing ties with the WLA world and has made significant investments in this direction over the years. We adhere to the highest standards of responsible gaming, and the most stringent security and operations standards.
“We will now certify against the WLA's Security and Responsible gaming standards. Moreover, we are proud to be giving back to society since 2015, through our large-scale Kids Academy programme."
EveryMatrix has said it wishes to help lotteries maximise their profits for good causes and will do this by supplying the best technology available to match their needs.
For example, with the supplier’s module and API-based software, lotteries can protect markets while attracting new audiences, with responsible gambling a key factor.