Darts is expanding its marketing channels via Blueprint Gaming, with the Professional Darts Corporation (PDC) partnering with the supplier to create a new darts-themed slot game.
Officially licensed from the PDC, the PDC World Darts Championship slot includes the likes of Peter Wright, Michael van Gerwen, and world number one and world champion Gerwyn Price.
The branded slot is Blueprint's first venture into the sporting theme genre of online casino.
Barry Hearn OBE, PDC chairman, said: "The global popularity of darts continues to grow, shown recently with the thoroughly enthralling 2020/21 World Darts Championship, which even given the current situation and absence of our iconic Ally Pally crowds, didn’t fail to disappoint in the drama stakes.
"Partnering with Blueprint Gaming for the development of this unique game is another important step to broaden the appeal of the sport to more people across the globe. They have a fantastic reputation within the gaming industry for developing high quality content and we had no hesitation in partnering with Blueprint for this special game release."
Jo Purvis, director of marketing and relationships at Blueprint Gaming, said: "Get ready for some quality darts action as we unveil PDC World Darts Championship as the first standout release from the Blueprint portfolio this year.
"Featuring the sport’s biggest and most recognisable characters, we’re offering an entertaining experience, backed by a proven casino format that will resonate with a large audience."