Entain-owned operator Coral has launched its 2020 European Championship marketing campaign, which will feature matchday rewards and a 30-second TV advert.
The ad will run throughout the tournament and was produced by leading agency Bartle Bogle Hegarty; there will also be an exclusive Euros podcast created with Joe Media.
As part of the campaign, Coral has brought together 24 football pundits including the likes of Alan Shearer, Ally McCoist and Dean Saunders.
The matchday experts will be made up of journalists and pundits from every nation featured in the tournament, which Coral says will give “customers the inside track on every team."
Chris Brocklehurst, Head of Brand Marketing at Coral, said: “We know passionate football fans will have an interest in every game during the European Championships, not just the home nation matches or the big fixtures. For customers who’ll be betting every day, Matchday Rewards is a campaign that rewards loyalty throughout the tournament”.
Nick Gill, BBH Creative Director, added: “The Coral bettor is the guy that runs home to watch Austria v North Macedonia. He loves international football. Whether it's a goalless draw or a match of the underdogs, he won't miss a game this summer. To him, every match day matters."
Ladbrokes, Paddy Power and William Hill recently launched their own adverts, all within close timing of each other.
Each advert showcased something different and Gambling Insider reviewed the effectiveness of each of the advertising campaigns here.