Caesars Entertainment has attained a multi-year agreement with New Jersey-based sports betting exchange Prophet.
Prophet CEO, Dean Sisun, and COO, Jake Benzaquen, founded Prophet in 2018; the company was originally licensed in the UK and operated out of London.
Now, though, the company has its eyes set on the growing US market, as it has brought its team and technology to America.
The deal will allow Prophet to launch its peer-to-peer sports betting exchange, betprophet.co, in New Jersey for the 2021 NFL and college football season, and then in Indiana in 2022.
Prophet also aims to launch the exchange in other states in the future; so far its services are available on the web, IOS, Android and via its public API.
Dean Sisun, Prophet CEO, said: "We are delighted to announce our agreement with Caesars, which will see Prophet launch for the 2021 football season.
“Prophet is going to be the sports betting exchange of choice because of its simplicity and focus on sports betting principles. We are for the customers who want the best experience and prices on the market."