Online bookmaker Betway has announced a premium betting partnership with the MercedesCup Tournament.
The tournament will be held at the Tennis Club Weissenhof in Stuttgart, Germany. Part of the ATP250 tour series, the event will include the likes of Rafael Nadal, Dominic Thiem and Roger Federer.
The latest agreement builds on Betway’s previous partnership in Tennis, as it already has partnerships in place with the Mutua Madrid Open, Miami Open and Estoril Open.
Anthony Werkman, Betway CEO, said: “We are overjoyed to become the Official Betting Partner of the Mercedes Cup tournament.
“We continue to showcase our support of tennis around the world and we look forward to being part of such a historic event.”
Edwin Weindorfer, MercedesCup Tournament Director, said. “In challenging times like these, we are very happy to have agreed on a sponsoring deal for the MercedesCup with a worldwide successful company like Betway. As a global player, Betway strategically focuses on tennis. This goes to show that the sport of tennis works very well as a communication platform.
“The MercedesCup takes centre stage in Betway’s international orientation – not least due to the comprehensive live TV broadcast offering, digital presence & innovation as well as the social media and fan engagement initiatives of the grass court highlight at the TC Weissenhof.”
Along with this partnership, Betway very recently also teamed up with Brazilian esports team Furia.
This collaboration will allow Furia to gain access to Betway’s partners around the globe, and open up its content and activations across BetwayTV.