BetMGM, the sports betting brand jointly-owned by GVC Holdings and MGM Resorts, has been announced as the first official sports betting partner of the Tennessee Titans.
The partnership is Tennessee’s first official partnership between a sports team and sports betting platform.
BetMGM will benefit from brand exposure through the NFL team’s digital assets and during in-game moments. The operator will also become exclusive naming rights partner of the Titans’ television studio.
A soon-to-be-announced Titans raffle for The Titans Foundation will also be sponsored by BetMGM with funds being directed towards community organisations across the state.
Matt Prevost, BetMGM chief marketing officer, said: “The Titans are an incredible organisation and we’re proud to have BetMGM as the team’s first official sports betting partner.
“This is truly a partnership between two great brands and we’re excited to introduce Titans fans to new ways to engage with their favourite football team."
Earlier this month, BetMGM also became the official sports betting partner of Las Vegas Raiders. The partnership extended an existing multi-year agreement between the two.
The agreement will see BetMGM utilise Raiders assets to spread brand awareness. The operator will benefit from branding throughout the NFL team’s Allegiant Stadium.