Aspire Global partners with to support UK launch

Aspire Global has signed a platform, sports and games deal with, allowing the site to launch its UK brand. started in 2017, and it provides a casino site and sportsbook which covers more than 30 billion bets every year.

Now, supported by Aspire Global, the brand is looking to expand into the UK through a new casino and betting site.

Earlier this year, in March the UFC announced a partnership with, becoming the MMA organisation’s first official betting partner in Latin America and Asia.

In addition to the partnership, World MMA champions Israel Adesanya and Francis Ngannou went on to become’s brand ambassadors.

Mladen Vuckovic, CEO, said: “When we planned our expansion to the regulated UK market, we searched for a partner who can provide the entire iGaming offering and is renowned for its technology, expertise and products.

"Aspire Global met our high standards and will offer our players a unique experience across multiple verticals. We look forward to continuing our expansion together with Aspire Global.”

Tsachi Maimon, Aspire Global CEO, added: “We are thrilled to partner with such a strong, fast-growing brand as which provides an innovative gaming experience. This partnership is yet more proof of the strength and attractiveness in our complete iGaming offering.

"We look forward to support in further strengthening their position as a fast-growing, innovative iGaming company in the large UK market.”

Maimon recently joined the GI Huddle for an exclusive video interview, while Adrian Bailey also joined us for a Q&A – Managing Director of Aspire Global-owned Pariplay.


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